Kraft Heinz Divests North American Coffee Business: What the $650M Deal Means for Brand-Heavy Consumer CompaniesNovember 5, 2026
Entrepreneurship Kraft Heinz Divests North American Coffee Business: What the $650M Deal Means for Brand-Heavy Consumer CompaniesBy reciflexNovember 5, 20260 Kraft Heinz is selling its North American coffee unit—including Maxwell House and Gevalia—to private equity firm One Rock Capital Partners for $650 million. The move signals a focused strategy to rebuild core brands and reduce debt.